I think the 10 of you who read this blog were probably in the room at Side Bar's house during the discussion of this IO digital cable commercial, but I still don't get it. Here, watch it:
Who in the world thought of this commercial and what the hell were they smoking? I can just imagine some like 38 year old white dude who went to Cornell sitting in his cubicle on Madison Avenue thinking, "I know. The Latino market is gonna be the next big thing. That reggaeton thing is really popular. Lord knows that me gusta la gasolina. Why don't we make a commercial that speaks directly to the Latinos who are really the ones that want digital cable with free HD."
I just don't get it? Why is this a good idea? I mean, if the purpose of it was just to get people talking about hte commercial and then ultimately thinking about getting digital cable, then I guess it worked. I have had at least 4 or 5 conversations about this commercial. But why the fuck is this a reggaeton song? And why is it addressed to "mi gente", as if latinos are the only ones who can listen or think about getting digital cable with free HD? And why does he say "twenty nine ninety fye" instead of "five"? And why the fuck is that guy dressed like a sea creature about 50 seconds in?
This is just an existential conundrum. I have to know who conceived of this commercial and why? It's almost like the time that Jamie Lynn Sigler put out an album with some of the songs in Spanish because her mother is Cuban, even though she's Jewish and from Long Island. (I'm not trying to rob Jamie Lynn Sigler of her Cuban heritage, but I don't think the term "Latin Explosion" really should have applied to you, Meadow. How about that switch from third to second person?)
The point is, what the fuck is up with this commercial?